Job description
Ⅰ-1. Basic Info
Company:
Global leader in Human, Nutrition and Health Business
Position:
Global Sr. Marketing Manager, Industrial Marketing Center (IMC)
Reports to:
Director of Industrial Marketing Center
Ⅰ-2. Objective
- Lead global marketing activities from the HQ in Seoul to promote our Client’s existing businesses, to help increase market share, and to expand to new customers and categories.
- Build new products and new business marketing strategy and execute marketing activities in NA & SA region by working closely with commercial teams, global partners and target customers. Bring in regional market information and insights in a timely manner to build new executable our Client's businesses to strengthen our Client’s business pipeline and growth potential. Conduct in-depth market analysis for commercial viabilities of the opportunities identified and execute marketing plan and activities (e.g. strategic promotions, sales training, and other go-to-market activities)
Ⅰ-3. Role & Responsibility
- Become Europe's regional marketing expert in our Client HQ, but also with strong knowledge in global market
- Bring Europe's Food, Nutrition and other health related market insights to our Client to enable IMC/HNH to set up executable marketing plan
- Help generate new business opportunities in Europe's region using insights, existing relationships and business development skills
- As a marketing expert, set up and execute marketing plans for all our Client HNH for Europe which includes promotions, on-line marketing, tradeshows, specific product marketing, etc.
- Work with other people in our Client and generate all needed marketing contents for Europe promotion
- Monitor global trends in human health and nutrition market and provide new business opportunities/ideas to IMC
- Communicate effectively with regional sales office managers to help their sales activities
- Help IMC set up strategy on product portfolio expansion of human health and nutrition
Ⅰ-4. Desired Competency
- Strong knowledge of global food and human nutrition industry
- Keep up-to-date with changing market trends in both micro and macro scope. Be able to (help) set up technical marketing strategy and discover new business opportunities
- Expertise in various marketing tools, agencies, experts, to set up customized, and most effective marketing plans for our existing and pipeline
- Able to lead marketing agency for regional execution of marketing activities
- Have basic knowledge and capability to identify key benefits to translate into measurable value
- Able to communicate effectively to promote our marketing plan internally both in HQ and with the Europe office
- Able to interpret market and able to find direction to benefit CJ Bio businesses in strategic part of the market
Ⅰ-5. Qualification
- Bachelors Degree
- Master’s degree in marketing related major is preferred, but not required
Experiences
- More than 10 years of strong track record in marketing in food, beverage, and/or nutraceutical industry
- Language English is a must and additional languages are preferred.
Relocation
- For a qualified overseas candidate, relocation to Seoul. Korea and ex-pat living assistance package will be available
Other
- Job title could be adjusted based on candidates qualification